After compiling competitive research, and helping the business unit decide on a direction, the UX team balanced ideal solutioning with the technical limits of the development platform.
In the end, the Sears Mattress Finder goes through 5-6 questions, narrowing down the displayed recommended mattresses on the fly. The UI focuses on simple visuals and clear selections, with a light-hearted feel.
https://www.sears.com/en_us/dap/mattress-guide.html
